I walk by this deli every day on my way to work. And every day I chuckle to myself, because I really just don't see how this advertisement helps to bring in customers. I can think of a whole slew of things they could advertise to entice customers and get them salivating... but corned beef? First of all, corned beef isn't something that most people dream about. Secondly, ANY type of meat that would melt in my mouth makes me extremely suspicious. I don't want anything that is supposed to be chewed to dissolve in my mouth, just like that. Lastly, (and this is for Claire) I have absolutely no idea why it is necessary to put "corned beef that melts in your mouth!" in quotation marks. Any editor or English major for that matter would refuse to eat there simply based on principle.